It was less than a week after Eater published its report on Mario Batali and his sexual misconduct that the chef wrote an “apology letter” to his fans and readers that ended with, none other than, a recipe for cinnamon rolls. Most of the reactions to this recipe addendum pointed to the obvious: that Batali and whoever was in charge of his newsletter didn’t take these allegations seriously enough. Ending what should have been a heartfelt apology with a self-promotional recipe is in fact cause for (even more) outrage.
It was especially rich then when, a month later after this incident, blogger Geraldine DeRuiter of Everywhereist decided to actually make the cinnamon roll recipe that Batali linked to and write about that experience. DeRuiter’s article blew up last week, and she says while most of the feedback has been positive, there were a few incidents — including her Twitter account being hacked — that were negative.
I talked to DeRuiter a little further about her piece, including the recipe she says promotes self-confidence, and that moment in her story when the cinnamon rolls, shall we say, popped.
from WordPress https://jonathanwilhoite.wordpress.com/2018/01/16/we-talked-to-geraldine-deruiter-about-going-viral-rage-and-mario-batallis-cinnamon-rolls-food-news/
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