Tuesday, March 1, 2016

The Native American Snack Behind the Meaty-Treat Boom — Food History

In the last five years, meat bars have exploded onto the snack scene. In 2014, Americans spent $2.5 billion on meat snacks, up 67 percent from 2009. There’s Epic Bar, the Austin-based company recently purchased by General Mills; Organic Prairie’s Mighty Bar; the Brooklyn-based Bricks Bar; Omnibar, the brainchild of a Montana rancher and a professor of Health and Human Performance; and more. These treats are finding fans among the Paleo, clean-living crowd. And most draw inspiration from a Native American snack called a pemmican.

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