If you had any doubt that soda companies like Coca-Cola are unequivocal masters of the art of seduction, look no further than this recent article in New Republic. In it, Corby Kummer, senior editor at The Atlantic, describes visiting the World of Coca-Cola in Atlanta, Georgia, alongside Marion Nestle, public health advocate and author of Soda Politics. Both entered as steely eyed skeptics and emerged hours later “mesmerized, thrown back to a state of childlike wonder.” Such is the power of Coke.
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